Mission – We are committed to helping clients all over the world to achieve their goals by discovering and implementing healthy, productive systems that work for them. (Not the other way around.)


Vision – We will create a community of knowledgeable, self-enabled individuals who are thriving, challenging themselves, or actively achieving even their most aggressive goals through productive, healthy lifestyles and effective, focused training programs.


Core Values & Beliefs – These CV&Bs are a guide to our daily actions at Post-Normal. We believe this is key to our ambition of being a different, and better, kind of company. The CV&Bs were originally created by Charles Brewer and enacted at his company Mindspring. We’ve modified them ever-so-slightly to suit our unique goals here at Post-Normal. Here they are. If we are not living up to them, let us know!

  • We respect the individual, and believe that individuals who are treated with respect and given responsibility respond by giving their best.
  • We require complete honesty and integrity in everything we do.
  • We make commitments with care, and then live up to them. In all things, we do what we say we are going to do.
  • Being healthy and active is an important part of life, and it should be fun. Being healthy and active does not mean being stuffy and boring.
  • We are frugal. We guard and conserve everyone’s resources with at least the same vigilance that we would use to guard and conserve our own personal resources.
  • We insist on giving our best effort in everything we undertake. Furthermore, we see a huge difference between “good mis takes” (best effort, bad result) and “bad mistakes” (sloppiness or lack of effort).
  • Clarity in understanding our mission, our goals, and what we expect from each other is critical to our success.
  • We are believers in the Golden Rule. In all our dealings we will strive to be friendly and courteous, as well as fair and compassionate.
  • We feel a sense of urgency on any matters related to our clients and athletes. We own problems and we are always responsive. We are client and athlete driven.
//